run local server hugo server -D Create New Post hugo new content/posts/{post-name}.md Hugo build/export the site hugo -d ../becoming-the-unbeatable relative imports example: static\icons\favicon.png relative imports: icons\favicon.png fix for label image icon: small_icon.jpg instead of icon: small_icon.png github issue: https://github.com/adityatelange/hugo-PaperMod/issues/622